In the fierce market competition day different situation, market development hardware industry is facing difficult predicament. According to the Secretary-General of the International Mould & Metal & Plastic Industry Suppliers Association Luo Baihui, metal stampings products are widely used in the field, wide range of products, including home appliances and electronic hardware sheet metal stamping products mature technology, so in stamping production area there is a considerable part of the the medium and small stampings manufacturer. The single type production equipment, lack of talent, without adequate funding for technological upgrading and the introduction of advanced equipment.

Over the years research on the stamping of the market, we believe that the current SME marketing should focus on the following points:

1, looking for small quantities of relatively low-tech orders. Due to limited production capacity for high-volume, specialized products sometimes can not even pick up the line, Furthermore, said profit is relatively large quantities of orders are very low, for the mass production of the labor force did not stand firm difficult for SMEs foot addition large quantities of orders requires a lot of cash flow, which is a major problem for SMEs. Therefore, the construction of meaning more business in the development of the market looking for some small quantities of relatively high profit orders and buyers, are more conducive to the growth and accumulation of seed capital companies.

2, take the Internet with the traditional model of combining marketing style. Internet and other media campaigns to expand the enterprise market has an extremely important role, but for small businesses rely on propaganda is not enough, we also need the help of traditional business models, more contact, more walking. Because funds for small businesses is relatively important. Small businesses can invest in ensuring that Internet-based, based on the full use of traditional marketing model, such as: participation in a number of exhibitions, more visits to some customers, play some more business phone. Take a relatively proactive approach, expanding the market.

3, learn to leveraging. For small and medium enterprises, but linked to a large order can look for some idle plant or equipment, in order to save the cost of this investment, simply put technology and human resources, so you can earn more profits. Once the emergence of a market crisis, the flexibility of doing market transformation, to avoid blind expansion.